Digital marketing has seen tremendous growth as a marketing career path, with no signs of slowing down—but even if you aren’t looking to change careers and become a marketing expert, this skill set is critical for small business owners and others working to attract and convert customers.
Why is digital marketing important for business?
When internet users are comparison shopping, they’ll default to the business that provides the best customer experience. Basic information like hours of operation, location, prices, special offers, and contact info should be easy to find. If customers don’t feel that your digital store is open at their convenience and on their terms, they will find another store.
That being said, online marketing is much more than a defensive play. It’s not just about keeping potential customers away from competitors. Instead, think of it as a proactive strategy that shows customers that a brand has thought about them and their purchase journey. An effective digital marketing strategy starts with making that journey as easy as possible, even for brands that are not strictly focused on e-commerce.
Does digital marketing replace traditional marketing?
Embracing digital marketing doesn’t mean you must abandon all traditional marketing efforts. Instead, leverage digital marketing to go deeper into traditional campaigns. Digital media such as videos, photos, and audio can provide context, depth, or clarity around advertising claims you’ve already made. The importance of digital marketing is far better than traditional marketing. It is cost effective and less manpower.